A fresh digital solution for a household brand.

The Brief

To develop the online home for Australia's most recognised & trusted brands with a world-class experience for consumers at all levels of this multinational business.

The Solution

A launchpad to everything Woolworths where visitors are engaged and educated through visual listings that illustrate and inform about the brands and good work done at Woolworths.

Bright Labs also enhanced the WOW Careers sub-brand by developing an online experience to represent life at Woolworths. The result is a careers portal that provides insight into the organisation through staff stories and an integrated job search and application process through SAP Success Factors.

The Outcome

A high-traffic information hub for investors, customers, and the media, supported by Bright Labs cloud infrastructure that caters for over 500,000 visitors a month.