Taking Australia's largest industrial supplies company online.

The Brief

United Fasteners, a leading distributor of fasteners, fixings and industrial supplies in Australia, with a product inventory of over 75,000 items, wanted to undergo a complete digital transformation to enhance their customer service and maintain customer loyalty.

The Solution

Bright Labs created a scalable and feature-rich B2B ecommerce platform and customer portal integrated with Epicor and supported by Google Cloud Platform to enable self-service for customers. The website features include:

• Self-service quotation and ordering
• Real-time inventory tracking and management
• Custom pricing and parts for each customer
• Full order, backorder, account, return and shipping management
• Customer and product management

Bright Labs also completed custom design work to give the website a cohesive look and express the United Fasteners brand.

The Outcome

United Fasteners underwent a comprehensive digital transformation with a user-friendly platform, real-time ordering, and custom design work. Within months of the redesign, the United Fasteners website's traffic nearly doubled.