Introducing a new Visa card.
Art direction
Print design
Content creation
Digital marketing
The Brief
A promotional campaign for the new ExxonMobil Visa credit card, that drives sign-ups and educates staff on its features.
The Solution
A campaign with cash incentives for new sign-ups. The credit card launched on Credit Union Day across multiple credit union locations and online.
The Outcome
The launch saw a significant success-rate in sign-ups.